Digital Transformation is hard. It helps efforts to be successful when personnel adopt software

Ira Michael Blonder
3 min readSep 22, 2021
For some businesses attempting a digital transformation is like one person trying to push a 3 ton rock

Any business built on face-to-face selling has faced an imperative since the COVID-19 Pandemic began back in January 2020:

“Either we migrate to online selling and all that goes along with it, or we will probably go out of business”

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Ira Michael Blonder

35 years non stop experience marketing & selling IT products to very large organizations. MA in English. Technical Writer. MARCOM & PR writer. Product Mktng.