A reason why digital transformation efforts fail

Ira Michael Blonder
3 min readAug 26, 2021
Humpty Dumpty takes a fall

The COVID 19 Pandemic has been a driver for businesses of all sizes to tackle digital transformation. The urgency has been especially pressing on those businesses, pre Pandemic, dependent on in-person selling — restaurants, repair shops of all kinds, grocery stores, department store, etc.

But businesses staffed by “knowledge workers” have also felt the heat of digital…

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Ira Michael Blonder

35 years non stop experience marketing & selling IT products to very large organizations. MA in English. Technical Writer. MARCOM & PR writer. Product Mktng.